Forest Wellness Resort

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Forest Wellness Resort

AI-Powered Boutique Retreat • Kyiv Oblast

Investor Presentation • 2026

The Problem

Ukrainian wellness market is stuck in 2010s technology

0 of 8 competitors use AI features
0 of 8 have mobile apps or PWAs
0 of 8 offer dynamic pricing
0 of 8 have membership platforms
1 of 8 has any loyalty programme
8 of 8 depend on Booking.com (13-15% commission)
How Guests Book Today
  • 1. Search on Booking.com or Google
  • 2. Call the property by phone
  • 3. Negotiate dates and services manually
  • 4. Transfer money to a bank card
  • 5. Arrive hoping the booking was recorded

The Opportunity

A $200M+ market with zero modern technology players

$39.6B
European spa market (2025)
+5.2% annual growth
8
Direct competitors near Kyiv
0 with modern tech
70%
Spa clients prefer digital booking
UA market: mostly phone
13-15%
Booking.com commission
Saved with direct platform
European resorts are deploying:
  • AI-powered personalisation
  • Mobile-first booking apps
  • Subscription wellness models (+12% YoY)
  • Contactless payments & digital wallets
Ukrainian competitors offer:
  • Phone bookings and bank transfers
  • Basic websites with photo galleries
  • Static pricing, no packages
  • No guest data, no personalisation

The Solution

Smart platform that puts guests in control and operators ahead of the curve

⚙

Proven Foundation

Battle-tested hospitality SaaS for bookings, payments, and operations — no reinventing the wheel

★

AI-Powered Layer

Personalised concierge, smart recommendations, customer profiling, and operational intelligence

☎

Self-Service Experience

QR codes + NFC wristbands + mobile PWA — guests discover, book, pay, and access everything from their phone

5-15 cottage units • Heated outdoor pool • Spa & massage • Sauna complex • Horse riding • Meeting rooms • Event spaces • Restaurant

How It All Works Together

Think of it as four layers — like a building. Each layer has a clear job.

What the guest sees The front door to every service
Website Mobile app on their phone Telegram chat Wristband for access Booking.com / Airbnb
Guests can book, pay, chat, and unlock doors — all from one place.
The brain — our AI system What makes us unique
AI assistant that talks to guests Remembers every guest's preferences Controls who can access which zone Staff dashboard Smart marketing
This is what no competitor has. It learns, recommends, and runs the complex intelligently.
Ready-made tools we plug in Already trusted by thousands of businesses
Room management Service booking 🇺🇦 Email & SMS campaigns 🇺🇦 POS & inventory 🇺🇦 Payments 🇺🇦 Tax receipts 🇺🇦
We don't build these from scratch — we use proven services, many Ukrainian-made.
Physical equipment on-site
Door & gate scanners Guest wristbands Staff access cards QR code signs everywhere

The Guest Experience

Zero-friction, self-service — the guest's phone is their universal remote

1

Arrive

Scan welcome QR
PWA opens instantly
Enter booking code

→
2

Discover

Walk to any zone
Scan zone QR code
See services HERE, NOW

→
3

Book & Pay

AI recommendations
One-tap booking
Pay from phone

→
4

Access

Tap wristband
Gate opens
Zero staff interaction

→
5

Return

AI remembers you
Personalised offers
Better each visit

Revenue Impact: Every QR code is a point-of-sale. Guests discover and buy services at the moment of interest — impulse purchases with zero staff overhead. AI recommendations improve with every visit, creating a data flywheel that drives repeat bookings and upsells.

Competitive Landscape

8 direct competitors near Kyiv — none with modern technology

Property Location Units Price/Night Online Booking AI App Members
Grand Admiral Irpin (15km) 97 $116-156 OTA only
WISH Aqua Vyshenky (16km) 42 $147+ OTA + site
Platium Spa Kozin (30km) 60+ $53-71 OTA + site
Koncha Zaspa Kozin (30km) 40+ varies Basic engine
Sobi Club Vyshhorod 19+ $116+ OTA only
Forest Wellness Kyiv Oblast 5-15 $40-80 Full platform
Available Basic Not available

Phased Roadmap

14 months from concept to full AI-powered platform

Phase 1: MVP
Months 1-3
Phase 2: AI + Self-Service
Months 4-7
Phase 3: Platform
Months 8-14

Open for Business

$20-28K • 200-280 hrs

  • Website (UK + EN)
  • PMS + OTA channels
  • Online booking + payments
  • Telegram bot (basic)
  • Staff scheduling

The Differentiator

$38-52K • 380-520 hrs • +$5-10K hardware

  • Guest Portal PWA + QR system
  • AI Concierge (Claude)
  • NFC access control
  • Guest intelligence DB
  • Ops Hub dashboard

The Platform

$30-42K • 300-420 hrs

  • Tiered memberships
  • Dynamic pricing
  • Campaign AI
  • Native mobile app
  • Platform white-labelling

The AI Development Advantage

Why we can build a $300K+ platform for under $150K

Traditional Development

Team size5-8 developers
Timeline18-24 months
Total cost$300-600K+
New featureWeeks
ProcessSpec → Design → Build → Test

Agentic AI Development

Team size1 specialist + AI agents
Timeline14 months
Total cost$99-143K
New featureHours
ProcessDescribe → AI generates → Review
65-75%
Cost reduction
30%
Faster delivery
80%
AI-generated code

How the Platform Earns

Four possible pricing models — each property chooses the combination that fits. Baseline uses pessimistic assumptions.

A. Transaction-only

No monthly fee. Platform takes 3-5% of every booking. Low barrier to entry — property pays only when they earn.

B. Flat subscription

Fixed $500-1,500/mo for the full platform. No transaction fees. Predictable for the client, predictable for us.

C. Hybrid (sub + txn)

Lower subscription $300-700/mo + reduced transaction fee 1-2%. Balances risk for both sides.

D. Setup + modules

One-time setup $5-10K + optional AI add-ons $200-500/mo each. Property buys only what it needs.

Scenario (pessimistic baseline) Per property / year 5 clients 15 clients Payback period
A. Txn-only (3% on $150K GMV) $4,500 $22.5K $67.5K 5-6 years
B. Flat sub ($500/mo) $6,000 $30K $90K 3-4 years
C. Hybrid ($300/mo + 1.5% on $150K) $5,850 $29.3K $87.8K 3-5 years
B + D. Sub ($500/mo) + setup ($5K) + 1 AI module ($200/mo) $8,400 + $5K setup $67K yr1 $201K yr1 1.5-2 years
C + D. Hybrid + setup ($5K) + 2 AI modules ($400/mo) $10,650 + $5K setup $78.3K yr1 $234.8K yr1 1-1.5 years
Pessimistic assumptions: $150K annual GMV per property (small resort, 50% occupancy, low season weighted). Lowest fee tiers. No premium add-on upsell except where stated. Platform dev cost: $120K. Monthly platform operating cost: $800/mo.   Even the worst-case single-stream model (A) covers operating costs at 5 clients.

Pine Table Restaurant

Farm-to-table dining, fully integrated with the guest platform

Guest Experience

  • Scan QR at table → see personalised menu
  • Dietary preferences auto-loaded from guest profile
  • Order and pay from phone — no waiter needed
  • Pre-order from cottage for scheduled dining
  • AI suggests dishes based on preferences and past orders
  • Pool bar orders delivered to sunbed

Kitchen Intelligence

  • Real-time order queue with dietary alerts
  • Occupancy-based meal prep planning
  • Inventory tracking with auto-resupply alerts
  • PWA push notification when order is ready
Sample menu — seasonal, locally sourced
Forest Mushroom Soup V GF280 UAH
Grilled Trout with Herbs GF420 UAH
Chicken Kyiv380 UAH
Varenyky Platter V280 UAH
Wild Berry Pavlova220 UAH
18
Avg daily orders
18 min
Avg prep time
4.8
Guest rating

White-Label: One Platform, Many Brands

Our resort is Customer #1. The real scale comes from licensing the platform to other properties.

🌳

Forest Wellness

Our resort
Customer #1

⛰

Mountain Retreat

Carpathian resort
Their brand, our tech

🏖

Seaside Spa

Odesa coast
Their brand, our tech

🏡

City Wellness

Urban day-spa
Their brand, our tech

What each brand gets:
  • Custom branding — their logo, colours, domain
  • Full booking engine + AI concierge
  • Guest portal PWA with QR system
  • NFC access control
  • Operations dashboard for their team
  • Marketing tools + campaign AI
  • Staff scheduling + employee portal
  • Fiscal compliance (UA / EU adaptable)

Target Market

  • 150+ boutique spa/wellness resorts in Ukraine
  • Zero have a modern platform today
  • All pay 13-15% to Booking.com
  • Expanding to Poland, Baltics, Georgia

Revenue per Brand

Setup fee$5-15K
Monthly SaaS$500-2,000
Transaction fees2-5%
AI add-ons$200-800/mo
ARR per client~$23K

Platform Interfaces

Click any card to explore the interactive prototype

📱
Guest Portal
Mobile PWA • QR scan • Book & pay
🍴
Pine Table
Menu • Order • Kitchen dashboard
📊
Business Owner
Revenue KPIs • AI briefing • P&L
⚙
Administrator
Bookings • Access control • Settings
📣
Marketing
Campaigns • AI content • Segments
💬
Support
Live chat • AI assist • Quick actions
👷
Employee Portal
5 roles • Reception • Spa • More

The Investment

What your capital builds

$99-143K
Total platform investment
14 months to full platform
$5-10K
Hardware (NFC access)
One-time cost
$500-900
Monthly operations
SaaS + AI at full scale

What You Get

  • AI-powered wellness platform — first in Ukraine
  • Self-service guest experience via PWA + NFC
  • 4 revenue streams incl. recurring memberships
  • Proven agentic development methodology
  • White-label potential for other properties

Next Steps

  • Finalise location and unit count
  • Begin Phase 1 development (3 months)
  • Launch website + booking before construction
  • Accept pre-bookings during build phase
  • Phase 2 AI layer ready for opening day

Forest Wellness Resort • Where Technology Meets Tranquility